Senior Manager, Media, MENA

WPP Media is seeking a Senior Media Manager to drive brand growth and engagement by developing and executing innovative media strategies across diverse channels in Dubai, United Arab Emirates. This role requires a strong understanding of both traditional and digital media, with a focus on optimizing media plans for maximum ROI.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Join us to shape the next era of media and contribute to transformational growth for leading brands. Apply now to be a key driver of innovation!

Company Overview

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, focused on delivering creative personalization at scale through media, data, and partnerships. Wavemaker, a leading WPP Media brand, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.

Quick Details

• Salary Range: Not Applicable
• Job Type: Full-time
• Experience: 4- 6 years of experience in planning across Display, Search and Social Campaigns and offline
• Qualifications: Extensive experience working across the full Communications Planning process

Key Responsibilities

• Develop and execute integrated media strategies aligned with client business and marketing objectives across digital and offline channels.
• Lead end-to-end planning, buying, execution, optimization, and performance reporting across platforms including Google, Meta, TikTok, Snapchat, YouTube, and DV360.
• Own day-to-day client relationships, lead strategic discussions and performance reviews, and proactively identify opportunities to drive business growth.
• Leverage tools such as GWI and Statista to understand consumer behaviour, market dynamics, competitive landscape, and category trends, translating insights into actionable media recommendations.
• Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions, and media efficiency, with a strong focus on optimization and ROI.
• Manage media budgets, ensure effective utilization of spend, and identify opportunities for efficiencies, savings, and added value.
• Identify new platforms, formats, audience opportunities, and media solutions to strengthen client performance and contribute to account growth.

Requirements

• Proven client management experience, handling key stakeholders, presenting, and managing expectations.
• Strong communication and interpersonal skills.
• Proven track record of developing and executing successful media campaigns.
• Remain up to date with market trends and understand the market and customer demographics.
• Embrace WPP & WPP Media’s shared core values: Be Extraordinary, Create an Open environment, Lead Optimistically.

Benefits

• Opportunities to tap into global WPP Media & WPP networks for professional growth and networking.
• Access to employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• A culture of respect, belonging, and equal opportunities for career progression.